Blog / Research
Balancing between anecdotal and statistical data in problem research
Virtually no serious startup founders make a decision without analyzing at least a small amount of data. They need to make sure that their idea is viable and solves a problem. But what makes more sense — anecdotal or statistical data?
How to conduct research and successfully launch a product
Launching a product without research rarely leads to success, unless you have 50-plus years experience in the market and in the niche of a product. To those who are not that old and not that wise, the following steps will help to reduce the risk of wasting your efforts.